Presentation Skills

The course will communicate the following:

• The iceberg effect: 80 percent preparation for a 20 percent (in time) delivery
• Homework around a sales and marketing pitch
• Brand vocabulary
• The art of powerful persuasion
• Knowing the current market
• How to communicate brands to the market

1. Pre Plannning:

The objective, sourcing ideas and content, tapping resources effectively.

2. Style

Using humour, and symbolism effectively.

3. Your voice as a power tool

A strategy to improve volume, tone and pitch, vital factors in live presentations.

4. Eliminating speech patterns that fail us

Undoing bad speech habits and verbal tics; Learn strategies about how to use the right tone.

5. Personal branding for presentations

Training includes:

• Finding your authentic voice for communication;
• Exploring styles of speaking and editing out corporate speech;
• Safeguarding your image;
• Overcoming speaker's anxiety.

6. Writing

Writing forms the backbone of many other forms of communications. This section helps the participants improve their writing skills for presentations and speeches: The discipline of writing punchy speech; (USEFUL FOR WEB SITES) How good writing leads to effective speaking and presenting.

7. Presentation styles

• Sonic Branding
• Effective use of images and symbols

8. Fine tuning the presentation

Back to the basics of objective, body language, fielding questions, equipment checking.

9. Crafting the next big project

A practical module of the day aimed at a possible presentation in the pipeline. Delegates to bring ideas to the workshop for Les Aupiais to craft practical outline.

10. Email etiquette (Netiquette)

A comprehensive look at how you and your brand benefit – or fail to deliver – in an electronic format.

Course Recommendation

A full day course can be designed around this material